December 30, 2009
The opening montage for the 2009-10 season of NBC’s Saturday Night Live was shot using Canon's EOS 5D Mark II and EOS 7D
digital SLR cameras. The concept behind the opening sequence was
portraiture as the director and crew looked to capture “living”
portraits of the city, the cast and the unique characters that make up
the New York City nightlife.
The crew wanted to capture the city nightlife in as natural a look
and setting as possible. This meant minimal additional lighting, and
making those on-camera feel comfortable to act naturally. Their
solution was the Canon EOS 5D Mark II and 7D cameras, whose low-light
performance enabled the crew to shoot in predominantly ambient light
without big lighting gear. The crew found it easy to covertly shoot
around the city without drawing a crowd thanks to the cameras' small
form factor.
Filming at night, cast members were shot in various New York City
locations by a small crew. The entire segment was captured and edited
in a week’s time, incorporating 30p footage from the 5D and 60p footage
from the 7D, which was used for slow-motion segments.
The kit allowed the cast and crew to shoot in any location — from the
Brooklyn Bridge, which has limited ambient light, to a dimly lit street
corner, to a more controlled bar interior—using only an on-camera Litepanels MiniPlus for most of the exterior shots and two Kino Flo
lights for an interior shot that required some illumination
enhancement. The lack of heavy equipment allowed the crew to move
around the city quickly and shoot in some tight spaces.
“We have seen a shift in HD video capture toward a simpler and
easier HDSLR workflow, and now with the EOS 7D shooting in standard
NTSC and PAL frame rates, customers are realizing an even easier HD
video workflow, using some of the largest HD video image sensors on the
market at a fraction of the cost of competitive equipment,” stated
Yuichi Ishizuka, senior vice president and general manager, Consumer
Imaging Group, Canon U.S.A.
| COMMENTS (5) | | 01/04/2010 | | have you not looked at their print version lately? its like 3 pages of content, that then say to visit their online site for more. and the "more" is what you see up there ^. i don't care to renew my subion of DV or Videographer and I only get it because its free. I usually look at them once and leave them in the loo for visitors to look at. |
| | 01/01/2010 | | Totally agree with the previous posts we want a print version. I spend all day on my computer i spend less time reading on line articles and content than reading print equivalent . |
| | 12/30/2009 | | I agree with the previous poster I much prefer to read print. I usually peruse a magazine cover to cover; however, online content I only glance at and don't really bother to read everything... just skim and scan. And I also agree with the fact that I spend far too much time staring at a monitor screen anyway whether it's editing video or checking e-mail. So publications are a welcome relief especially when I want to spend my 30-minute bus ride commute reading. I can't whip out my laptop and read! |
| | 12/30/2009 | | Yes, I agree; this feels more like product placement than anything else. There's a real chance to give us way more info than is possible with a magazine, and you guys consistently short us. It took me almost as long to open the page as it did to read it. A print magazine article would probably have been longer. Why bother if you're not going to go a little further? Are you other jobs getting in the way?
And yes, this is old news. They only did the opening titles AT THE BEGINNING OF THE SEASON, and Sandberg has been using the 5D for the "Digital Shorts" sketches for awhile now. |
| | 12/30/2009 | | You guys are horrible. You're pushing us away from the print version to consume content online. I have issues with this: I sit in front of a computer ALL DAY already, editing. In addition, what if I want to read something while away from a computer, say at the beach or waiting at my kid's doctor's office. I dont have time to be chained to an "online experience". Also, from an editorial standpoint, your stories are thin. Who was the director? Was it produced by NBC or another company? The only quote you have is from a Canon rep? Sounds like a product placement piece if I ever read one. besides, this story was all over the interwebs MONTHS ago. Seriously, if you want to compete for eyeballs and stay fresh you'll need to come up with more relevant content and stop reprinting advotainment pieces. |
|
|
|
More...
|
|
|
|
|